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Frozen organic food producer Pack’d has added a new range of frozen ingredients to its UK retail portfolio.
The new range includes Organic Chopped Onion, Organic Chopped Garlic, Organic Chopped Ginger, and Organic Soffritto Base – made with carrots, celery and onion.
Pack’d’s new line comes as data shows 7 million tonnes of edible fresh food is thrown away in UK households each year. This costs around £1,000 annually on average for a household of four.
Meanwhile, the UK frozen food market is expected to grow at a CAGR of 6.6% from 2024 to 2030, with the frozen fruits and vegetables category identified as the most lucrative segment, registering the fastest growth during the forecast period.
Pack’d said its new range marks ‘a new era’ for the brand, expanding its offering from frozen whole foods into the ingredients space. This aims to capture more usage occasions and further its commitment to producing nutritious, sustainable and convenient food options.
All products in the line are packed and frozen on the day of harvest to capture maximum nutrients, while offering a zero-waste solution for home cooks.
Katy Hamblin, director of marketing at Pack’d, said: “Our mission has always been about getting tasty, convenient food into more people’s freezers – which is exactly why we we’re expanding our range into organic frozen ingredients. More people than ever are concerned about what goes into their food, so cooking with whole and natural foods is definitely on the rise.”
She added: “We believe that eating well should fit into everyday life, effortlessly. But we also know that this can be difficult for many who lead busy lifestyles and struggle to find the time to cook from scratch. This new range is all about making home cooking quicker, easier, and more nutritious, with no compromise on quality or flavour.”
The new range will be rolling out on Ocado this month, with RRPs of £2.85 per pack.