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Chilean wine producer Morandé Wine Group has unveiled its latest innovation: a mid-strength cherry rosé-style wine for global markets, blending cherry wine with Sauvignon Blanc.
The 7% cherry rosé is the first release under Morandé’s newly created Belle brand, sold as Belle Cherry via a retail listing at US independent wine retailer Total Wine & More.
Described by the company as ‘smooth, fresh and juicy’ with ‘well-balanced sweetness,’ the rosé is crafted using fresh Chilean cherries and features a distinctive pale pink hue. The ‘intense’ cherry and red fruit aromas are complemented by ‘delicate’ citrus and floral notes, with a subtle bitterness and touch of spice, Morandé said.
The fresh cherries are crushed and fermented to produce a cherry wine, which is then blended 50/50 with a Sauvignon Blanc base.
José Ignacio Bascuñán, export director for Europe at Morandé Wine Group, noted that the company has observed growing interest in new flavours and moderate drinking occasions, presenting opportunities to bring something new to the category.
“As the world’s largest exporter of fresh cherries, Chile has an abundance of high-quality fruit, making it a natural area for us to explore through new and innovative wine styles,” he added.
“This new cherry rosé brings together Morandé’s innovative winemaking expertise with a fresh and approachable style at a mid-strength ABV.”
Chile’s Subsecretariat for International Economic Relations reported in May 2026 that Chile accounted for 59.6% of global fresh cherry exports by value last year, worth approximately $3.49 billion.
Morandé Wine Group is part of the Chilean Grape Group, which encompasses Morandé, concentrated grape juice specialist Jugos Chile, and bulk wine group Lourdes.
