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Ginsters is set to spice up seasonal savoury sales this autumn with the launch of a limited-edition Halloween pasty.

Available from the end of September, the Haunted Hog Roast Pasty (180g, RRP £2.25) combines 100% British pork with sage and onion stuffing, locally sourced potatoes and onions, plus a tangy apple sauce, all wrapped in golden puff pastry. The recipe is made without artificial flavourings, colours or preservatives.

Designed to appeal to shoppers seeking savoury treats for the spooky season, the launch comes as UK Halloween spending is forecast to rise in 2025. Ginsters says the new pasty is best enjoyed warm, straight from the oven or air fryer.

Sarah Babb, marketing director at Ginsters, said: “Since we first launched our Limited Edition Halloween Pasty, it has been a hit with younger shoppers who are looking for inspiration at Savoury Pastry fixtures. This year we’ve delivered even more taste sensations into the category with recent launches and we're confident that our brand new, Halloween Haunted Hog Roast Pasty is sure to continue the momentum and excitement.”

The Haunted Hog Roast Pasty will be available at Sainsbury’s, Morrisons and Heron Foods.