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UK savoury pastry brand Ginsters has launched a limited-edition Ginsters Beef & Ale Pasty, made with 100% British meat in support for the nation’s farmers.

The launch was unveiled as part of the brand’s commitment to supporting the British farming community, with Ginsters having announced a long-term partnership with charity The Farming Community Network in April 2026. The company carried out a campaign aligning with Back British Farming Day on 9 September, weighted toward rural areas and driving awareness of the charity’s work in the heart of local communities.

With provenance ranking highly among British shoppers, Samworth Brothers research shows that 80% of British consumers said they would be more likely to choose products made with British meat, which has seen 3.5% growth year-on-year.

The new offering from Ginsters combines British beef with Cornish ale, a rich beef gravy and potatoes, onions and carrots grown in Hay Farm in Cornwall, 17.5 miles from Ginsters’ bakery. The company said it sources over 16 tonnes of potatoes and four tonnes of onions every day to produce its product range.

Encased in a golden puff pastry, the new pasty is now available at Co-op stores and will expand across the market later this month.

Sarah Babb, marketing director at Ginsters, said: “We are proud to continue to raise awareness of The Farming Community Network and the work they do to support British Farming”.

“Launching these new initiatives alongside Back British Farming Day this September underline just how important it is to us to keep raising awareness. We know how hard farmers work, and the even tougher challenges they face after a long, hot summer, and we are committed to supporting the British farming industry through our long-term partnership with FCN and our creative awareness raising work like our Co-op partnership.”