The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Good Foods, a brand known for its dips and spreads, has announced the upcoming launch of its Cheddar Jalapeño Bacon dip, set to hit select Costco locations this autumn.

This new offering is timed to coincide with the football season in the US, catering to the growing demand for shareable, flavourful appetisers during game day gatherings.

The packaging claims that the new product is “US inspected” and approved by the Department of Agriculture.

Cheddar Jalapeño Bacon dip is crafted using real Wisconsin cheddar, ensuring a rich and creamy texture that is ideal for pairing with a variety of snacks, as well as uncured bacon.

With an MSRP of $9.99 for a 24oz container, this product aims to attract consumers looking for premium, convenient options to enhance their tailgate experiences. The dip can be served hot or cold.

The dip will be available in Costco locations across the US Midwest starting September 1, followed by launches in Canada West on September 17 and Canada East on October 17.

This phased rollout reflects Good Foods' strategy to penetrate key markets during a peak consumption period, leveraging the popularity of football season to drive sales.