Heinz brings limited-edition Chilli Bite Ketchup to UK market for Halloween

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif

Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Subscribe now >

Kraft Heinz has added Chilli Bite Ketchup to its Heinz UK sauces range for a limited time, introduced for ‘spooky season’ ahead of Halloween on 31 October.

According to Kantar Worldpanel data, UK Halloween spending hit £2 billion in 2023 and continues to climb, with 91% of people buying something Halloween-related.

Responding to this growing demand, Heinz’s new offering is described as ‘sweet and tangy,’ with ‘enough warmth to satisfy heat-seekers, without scaring off everyone else’.

Aditi Hilgers, taste elevation and masterbrand director at Kraft Heinz, said: “For many people, Halloween is no longer just one night – it has become a season of social gatherings, celebrations and sharing frightfully good food with friends”.

“It is also a great time for tasty new products, and Heinz has a long-standing history of making the most of the occasion by bringing playful, spine-chilling creations to the sauce shelves.”

The brand partnered with PepsiCo’s crisp brand Monster Munch in 2024 to launch a limited-edition Monster Munch Mayo for the ‘spooky season,’ relaunched in September 2025 due to its successful reception.

The new Chilli Bite Ketchup will be available from supermarkets nationwide from 29 September.