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The Hershey Company has expanded its confectionery portfolio with the launch of Hershey’s Creme Bars, a new filled chocolate bar range available in Salted Caramel and Affogato varieties.
The bars combine Hershey’s milk chocolate with flavoured creme fillings, with the range designed to offer a more indulgent take on the brand’s traditional chocolate bar format.
To support the launch, Hershey has partnered with global girl group Katseye on a new advertising campaign centred around the group’s ‘Pinky Up’ gesture.
Katseye said: “We've teamed up with Hershey's to always find joy in the little moments, whether we're traveling, rehearsing, or spending time together. We love that Hershey's Creme Bars make those moments feel a little more fun."
The group added that the partnership focused on “celebrating your individuality, embracing your own style and finding happiness in the things that make you feel most like yourself”.
Katrina Vatter, senior brand manager at The Hershey Company, said: "This Hershey's Creme Bar launch is more than introducing a new chocolate bar. It's about celebrating the small choices that help people express themselves and create moments of happiness throughout their day."
"From the trend-forward flavours to our partnership with Katseye, Hershey's Creme Bars were designed to inspire discovery, self-expression, and shareable moments that feel uniquely your own."
