top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

The Hershey Company has unveiled a range of new Halloween-themed products, with Kit Kat Ghost Toast and Reese's Werewolf Tracks leading the line-up.


Kit Kat Ghost Toast offers a twist on the classic wafer treat, now wrapped in a cinnamon toast flavoured crème. Meanwhile, Reese's Werewolf Tracks combine vanilla-flavoured crème, milk chocolate and peanut butter.


In addition, Hershey's is releasing limited-edition Harry Potter milk chocolate bars, with each snack-size bar featuring an engraving of one of the four Hogwarts houses.


Twizzlers is also adding to the Halloween selection with a new ghost-shaped candy. These cherry-flavoured chewy sweets come in 8.5oz bags, designed to bring a spooky element to Halloween celebrations.


Heather Seamans, senior manager of fall marketing at The Hershey Company, said: "Hershey has long been a leader in Halloween festivities, offering beloved treats that have become synonymous with the season. This year, with Kit Kat Ghost Toast and Reese's Werewolf Tracks, we're showcasing our commitment to innovation and fun with bold, exciting Halloween flavours, inviting consumers to choose both."


#TheHersheyCompany


Shimadzu | Leader | Oct 2026
Rafaela Sousa

Rafaela Sousa

21 August 2024

Hershey’s unveils new Halloween treats

Hershey’s unveils new Halloween treats
Related posts
Reese’s expands UK take-home range with caramel block and white peanut butter cups

Reese’s expands UK take-home range with caramel block and white peanut butter cups

Reese’s Puffs launches limited-edition PB&J cereal

Reese’s Puffs launches limited-edition PB&J cereal

Hershey taps protein trend with new Reese’s-flavoured bar

Hershey taps protein trend with new Reese’s-flavoured bar

Magnum debuts Reese’s Crunchy Peanut and Almond Joy ice cream bars

Magnum debuts Reese’s Crunchy Peanut and Almond Joy ice cream bars

General Mills launches Dark Chocolate flavour of Reese’s Puffs cereal

General Mills launches Dark Chocolate flavour of Reese’s Puffs cereal

Reese’s expands seasonal gifting range for Christmas 2025

Reese’s expands seasonal gifting range for Christmas 2025

bottom of page