The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

In a bid to meet consumer demand for innovative flavour combinations, The Hershey Company has revealed a collaboration between its iconic Reese's and Oreo brands.

The partnership will result in the launch of two products: Reese's Oreo Cup and Oreo Reese's Cookie.

The collaboration marks a significant intersection of two leading brands in the snack food sector, combining Hershey's top-selling candy with Mondelēz International's best-selling cookie.

The Reese's Oreo Cup features a blend of milk chocolate and white crème peanut butter cups infused with Oreo cookie crumbs, while the Oreo Reese's Cookie consists of classic Oreo chocolate sandwich cookies filled with Reese's peanut butter crème and Oreo cookie crumbs.

According to Michelle Deignan, vice president of the Oreo brand in the US, this collaboration is a response to consumer feedback and reflects a broader trend in the industry toward flavour innovation.

"At OREO, we're always striving to break into the cultural conversation with unexpected partnerships," Deignan said. This sentiment is echoed by Dan Mohnshine, vice president of US confection marketing at Hershey, who noted the importance of aligning product development with consumer preferences.

The products will be available for pre-sale starting August 18 2025, through The Hershey Store and will roll out to retailers nationwide in September.

The Reese's Oreo Cup will be a permanent addition to the Reese's product line-up, while the Oreo Reese's Cookie is expected to return to shelves as part of the Oreo brand's portfolio in January 2026..