Hershey unveils 2026 holiday confectionery and snack range

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The Hershey Company has unveiled its 2026 holiday product portfolio, introducing seasonal confectionery, limited-edition flavours and sweet-and-salty snacks across its Hershey's, Reese's, Kit Kat and SkinnyPop brands.

The new range includes Hershey's Kisses Cindy-Lou Who Strawberry Sugar Cookie candies, Kit Kat Santa and Reindeer and Reese's Reindeer Mix, alongside returning seasonal favourites and new popcorn offerings.

The Cindy-Lou Who Strawberry Sugar Cookie candies combine strawberry and sugar cookie flavours in festive packaging inspired by Dr Seuss' How the Grinch Stole Christmas!. The company is also introducing Hershey's Hugs Max the Dog Foils, featuring packaging based on the film's canine character.

Meanwhile, Kit Kat Santa and Reindeer brings the brand's milk chocolate-covered wafer fingers into festive shapes, while Reese's Reindeer Mix combines milk chocolate-drizzled popcorn, Reese's baking chips, Mini Trees and Reese's Pieces.

Hershey is also extending its seasonal offering beyond confectionery with two popcorn products. SkinnyPop Elf Maple Syrup Kettle Corn introduces a maple syrup flavour inspired by the film Elf, while LesserEvil Himalayan Sweetness Popcorn adds a sweet-and-salty option in individually portioned packs.

Returning products include Reese's Peanut Butter Trees and Mini Trees, Hershey's Kisses Snickerdoodle Cookie, Kit Kat Peppermint Stick and Hershey's Grinch Milk Chocolate Bar.

The company is also extending its Hershey's Kisses branding into gift wrapping with a limited-edition foil wrapping kit inspired by the confectionery's signature packaging. The kit will be available through Hershey's online shop from Cyber Monday on 30 November.

Hershey said the portfolio aims to accommodate changing holiday traditions while retaining familiar seasonal favourites.

Samantha Siegal, senior director of marketing at The Hershey Company, said: "People are finding new ways to make holiday traditions fit their lives while holding onto the moments and favourites they love".

"Our holiday portfolio brings both together, pairing familiar favourites with playful flavours, new formats and sweet-and-salty choices for the way people gather, give and celebrate today."