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Gut-friendly soft drinks brand Hip Pop has introduced a new, limited-edition Cherries & Berries soda in the UK for the summer season.

The lightly sparkling drink contains real fruit, bringing together flavours from sweet cherries, blueberries and strawberries. Like the rest of Hip Pop’s range, it is made with live cultures to support the gut, along with a splash of apple cider vinegar. It offers a source of fibre and contains no artificial sweeteners.

Emma Thackray, co-founder of Hip Pop, commented: “Berries & Cherries is our juiciest flavour yet – full of real fruit flavours and added feel-good benefits. More people want soft drinks that do more than just taste good, and this one delivers.”

This latest launch follows Hip Pop’s recent rebrand, centered around its ‘Get Real’ ethos, which aims to represent a more ‘honest’ approach to soft drinks, with ‘real ingredients, real taste and real refreshment’.

The new flavour officially launched at the Farm Shop & Deli Show on 7 April, and is now live with wholesaler Bidfood and Booths.