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Hippeas is expanding its better-for-you snacking portfolio with the launch of Protein Crunch, a new range of puffed snacks designed to meet growing consumer demand for high-protein, plant-based snacks with bold flavour and crunch.
The new Protein Crunch line delivers 8g of plant-based protein per 1oz serving and is available in two flavours: Cheddar Vibrations and Pizza Party.
Made with pea protein and avocado oil, the baked snacks contain 55% less fat than leading crunchy puff products, according to the company.
The launch marks Hippeas’ latest move to strengthen its position in the rapidly evolving healthy snacking category, where protein-forward products continue to gain traction with mainstream consumers.
Nick Marmet, VP of marketing at Hippeas, said: “We’re obsessed with peas and challenged ourselves to create a snack that delivers serious crunch and big flavour with double the protein of our original puffs. Protein Crunch is our answer: a next-generation puff that brings the texture people crave together with plant-based protein, all in a way only Hippeas can.”
The launch follows a strong period of growth and innovation for the brand, including a refreshed visual identity, expanded puff flavour offerings and further development across its tortilla chip and pops portfolio.
Hippeas said these initiatives are intended to reinforce its standing in modern snacking by delivering products that balance indulgence with health-conscious ingredients and sustainability credentials.
Cheddar Vibrations is now available nationwide at Sprouts Farmers Market stores, while both Protein Crunch flavours are currently available through Amazon, TikTok Shop and the brand’s direct-to-consumer platform. Additional retail distribution, including Kroger stores, is expected later this summer.
Founded around pea-based snacking, Hippeas products are certified vegan, gluten-free and Non-GMO Project Verified, with the company continuing to position pea protein as both a nutritional and environmentally conscious ingredient choice.