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IFF has partnered with Reservas Votorantim to focus on bioprospecting in Brazil’s largest private Atlantic Forest reserve, Legado das Águas. The collaboration aims to harness the region’s unique biodiversity for new product development.

Bioprospecting refers to the exploration and evaluation of natural compounds – from sources such as plants, marine organisms and microorganisms – for their potential use in a range of applications.

The partnership grants IFF and its subsidiary, LMR Naturals, exclusive access to nearly 1,000 native plant species found in the Legado das Águas reserve.

This initiative is poised to unlock a wealth of new extracts tailored for the fragrance and cosmetic industries, tapping into the growing consumer demand for natural and sustainably sourced ingredients.

Charbel Bouez, IFF’s senior vice president of R&D for scent, highlighted the potential of this collaboration: “The partnership enables IFF to sustainably source fresh and inspiring ingredients from one of the planet’s most ecologically unique biomes”.

The establishment of a state-of-the-art research lab within the reserve will facilitate in-depth studies of these native species, fostering innovation in product formulations.

This strategic alliance not only highlights IFF's commitment to sustainable practices but also positions Brazil as a key player in the global market for renewable ingredients.

As consumers increasingly gravitate towards products that prioritise environmental responsibility, IFF’s focus on bioprospecting aligns perfectly with these evolving market trends.

David Canassa, CEO of Reservas Votorantim, said: “Bioprospecting offers a range of solutions for society,” underscoring the partnership's dual focus on conservation and commercial opportunity.

The collaboration aims to cultivate native plants that could emerge as the next sensation in the fragrance and cosmetics markets, thereby enhancing both biodiversity and business prospects.

The implications of this partnership extend beyond mere product development; they signify a shift towards a more sustainable and ecologically conscious approach within the F&B industry.