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Pladis is strengthening its savoury snacking portfolio with the launch of two limited-edition additions to its Jacob’s Mini Cheddars range.

Rolling out from April across grocery, wholesale and convenience channels, the new variants, Mini Cheddars Chipotle & Lime and Mini Cheddars Nacho Cheese, aim to capitalise on the continued popularity of Mexican-inspired flavour profiles within the UK snacks category.

The Chipotle & Lime SKU combines smoky heat with citrus sharpness, aligning with the rising mainstream appeal of chipotle, while the Nacho Cheese variant delivers a spiced, indulgent cheese profile designed to balance heat with creaminess, another key trend driving innovation in savoury snacks.

According to Kate Stokes, marketing manager at Pladis, the launch reflects a strategic move to blend “on-trend culinary flavours” with established consumer favourites, particularly as demand grows for more adventurous taste experiences within familiar formats.

The new flavours are launching in multiple formats to maximise reach across channels:

• 150g sharing bags (RRP £2)

• 90g price-marked packs (£1.25 PMP for Chipotle & Lime)

This dual-format approach supports both impulse and sharing occasions, while maintaining strong visibility in the convenience channel.