The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Proximo Spritis-owned brand Jose Cuervo has expanded its ready-to-drink (RTD) portfolio with the launch of a new range of canned tequila cocktails.

The new Cuervo Canned Cocktails are made with tequila and contain 5.9% ABV. The range is available in an eight-can variety pack, as well as single-flavour four-packs and individual cans.

The line-up includes four flavours: Classic Margarita, Paloma, Strawberry Margarita and Pink Lemonade. According to the company, the drinks are designed to deliver the taste of traditional tequila-based cocktails in a portable, ready-to-drink format.

The launch comes as spirit-based RTDs continue to gain momentum. Cuervo cited market data showing the category has grown by 30% over the past year, while lower-ABV RTDs between 5% and 5.9% ABV now account for the second-largest share of the segment.

Lander Otegui, executive vice president of marketing and innovation at Proximo Spirits, said: “Cuervo tequila is synonymous with the summer season, and with Cuervo Canned Cocktails we're making it even easier for people to bring the party wherever their summer takes them”.

He added that the company has adapted the flavours of classic tequila cocktails into a more convenient format to meet increasing consumer interest in RTD beverages.

The new products feature refreshed packaging with colour-coded branding intended to improve shelf visibility.

The range is rolling out across US retailers including Walmart, Kroger, 7-Eleven, Total Wine and selected CVS stores, and is also available through delivery platforms such as DoorDash, Instacart and Uber Eats.

The variety pack has an SRP of $18.99, while four-packs retail for $9.99 and individual cans for $2.99.