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RTD tea brand Kaytea has introduced a new range of instant iced tea powder products, aiming to bring ‘next generation hydration’ to the UK market.

The powders are available in three flavours – Peach & Mango, Lemon and Classic Milk Tea. Designed for easy preparation, the pre-blended powders can simply be stirred into hot water and topped with ice or mixed with cold water in a blender.

Kevin Tang, the company’s founder, said: “Unlike other instant powders or syrups that rely heavily on sweeteners and preservatives, our new Peach & Mango and Lemon Iced Tea Powders contain real tea and fruit extracts, with no artificial colours or flavours, to allow the natural flavours to shine through”.

Additionally, all products in the line are vegan and free from dairy ingredients, including the Classic Milk Tea powder. Tang said that this sets the product apart in the milk tea space, noting that many brands “claim to use non-dairy creamers but contain milk protein derivatives”.

“For those looking to make the switch from syrups, our new tea powders allow for greater control over the strength and sweetness of the tea, so it can be tailored to taste,” Tang pointed out, adding that the teas are also highly concentrated, resulting in a lower cost per cup.

“It’s about bringing innovation and convenience to the UK tea scene, and we’re excited to be leading the charge,” he commented.

The powders are rolling out this month, with a trade price of £12.49 for a 1kg pouch. The launch follows the brand’s innovative electrolyte-infused tea blends launch in January, bringing a new hydration format into the functional tea space.