Kellogg’s unveils festive line up to its Rice Krispies Squares range

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Kellogg’s has expanded its snacking portfolio with the launch of Rice Krispies Squares Yule Log Style, a limited-edition seasonal version of the popular cereal treat.

Available exclusively in Tesco stores until the end of the festive season, the new flavour combines the classic Rice Krispies, with a chocolatey syrup and dusting of white sugar sprinkles, offering an indulgent twist on a Christmas favourite.

The Rice Krispies Squares Yule Log Style multipack contains four bars and carries a recommended price of £2.25.

“With Christmas fast approaching, we’re excited to bring a festive twist to a fan favourite,” said Holly Wright, Kellogg’s UKI senior activation brand manager. “Our new limited-edition Squares Yule Log Style flavour is a delicious seasonal treat that’s perfect to enjoy as a moment of indulgence over Christmas.”

The launch follows strong brand performance for Squares, which has seen value sales grow by 9.9% year on year.