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Kerry Group has announced a strategic agreement with Expo City Dubai to establish a new regional customer co-creation centre.

This facility aims to enhance food and beverage innovation in the Middle East, marking a significant milestone in Kerry's ongoing expansion in this dynamic market.

The new centre will be situated within Expo City Dubai, the UAE’s first Green Innovation District, designed to foster innovation and sustainability.

This state-of-the-art facility will serve as a hub for research, development and application, enabling Kerry to collaborate closely with its customers from initial concept through to commercialisation.

The goal is to accelerate the development of high-quality, market-ready products with increased speed and efficiency.

Peter Dillane, president and CEO of Kerry APMEA, said: “Our collaboration with Expo City Dubai represents an exciting milestone for Kerry as we continue to enhance our presence and capabilities across the Middle East".

He continued: "We are thankful to Her Excellency Reem Al Hashimy, UAE Minister of State for International Cooperation and CEO of Expo City Dubai Authority, for her vision in establishing Expo City as a platform for world-class research and innovation”.

The co-creation centre is designed to create a world-class ecosystem that connects various stakeholders, including food and beverage manufacturers, academic institutions, government entities and industry experts.

This collaborative environment will showcase Kerry’s integrated portfolio of sustainable nutrition solutions, highlighting areas such as taste, proactive health, enzymes and food protection and preservation.

Marjan Faraidooni, chief of education and culture at Expo City Dubai, added: “We’re delighted to welcome Kerry to our growing community. Its expertise in sustainable nutrition will be a valuable addition to our ecosystem as we work together to build a decarbonised and resilient future.”