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Knorr launches red and white wine-flavoured stock pots
Rafaela Sousa

Rafaela Sousa

1 July 2024

Knorr launches red and white wine-flavoured stock pots

Unilever-owned brand Knorr has introduced its 'first-ever' red and white wine stock pots aimed at enriching dishes without the need to open a bottle of wine.


The red wine variant offers a 'full-bodied' flavour profile, while the white wine variant offers a fresh and crisp taste. Each stock pot contains the equivalent of half a glass of wine along with sustainably sourced herbs, simplifying the process of adding wine to recipes.



Popular dishes like spaghetti bolognese and risottos frequently incorporate wine. To help consumers, each package features a recipe suggestion: the Knorr Red Wine Stock Pot pack features an 'easy-to-follow' spaghetti bolognese recipe, while the Knorr White Wine Stock Pot pack includes a chicken risotto recipe.


Georgina Bradford, marketing director of nutrition at Unilever UK&I, said: “Knorr's new Red and White Wine Stock Pots are a game-changer for home cooks who want to add rich wine flavours to their dishes without having to buy or open a bottle. As the UK's number one stock brand in the market, Knorr is renowned for its commitment to quality and innovation, and this launch is no exception."


“Whether you are making spaghetti bolognese or a chicken risotto, a half-glass of red or white wine can make all the difference to enhance the flavour of a dish. Our new product range sets itself apart from the competition by its superior flavour."


“We believe that shoppers will continue to purchase our existing stock pot range while also adding our new wine stock pots to their shopping list, resulting in increased basket spend and retailer sales. We understand that our consumers value convenience and quality, and our new Red and White Wine Stock Pots deliver on both fronts.”


The wine-flavoured stock pots are currently available at Asda stores.


#Knorr #Unilever #UK

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