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Kopparberg has launched a new Passionfruit and Orange Gin in the UK, as the cider brand aims to capitalise on the continued growth of flavoured gin. With a 37.5% ABV, the gin is infused with sweet passion fruit and orange reportedly offering an alternative to pink gin while still bursting with bold and fruit flavours. The launch follows the success of Kopparberg’s first entry into the spirits category with its Strawberry and Lime Gin in May 2019, which was then introduced into a ready-to-drink format with lemonade and followed by a Mixed Fruit variation in the Summer. The choice of flavour was decided following the successful launch of its Passion Fruit cider variant in 2019 and the increased demand for passion fruit flavoured drinks. According to Kopparberg, the new gin is best served over ice with a tonic or lemonade mixer and a slice of orange. Rob Salvesen, head of marketing, said: “We are extremely excited to bring our new flavour of Kopparberg gin to the UK following the success of our pink gin variants launched last year and after we’ve seen passion fruit as a key and current trend in flavour. “Kopparberg is the perfect drink to enjoy with friends and we look forward to seeing Kopparberg fans making memories with a refreshing serve of the new Passionfruit and Orange Gin." Kopparberg's Passionfruit and Orange Gin is available for £20 per 70cl bottle from select Tesco stores.