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Kraft Heinz launches new creamy sauces line
FoodBev Media

FoodBev Media

4 April 2024

Kraft Heinz launches new creamy sauces line

Kraft Heinz has expanded its portfolio by introducing a new range of aiolis and sauces with the debut of Creamy Sauces. According to the company, Creamy Sauces is the first innovation line to launch under the new Kraft sauces rebrand, consolidating all sauces, spreads and salad dressings under one family. The range includes five flavours: Smoky Hickory Bacon-flavoured aioli, Chipotle aioli, Garlic aioli, Burger aioli and Buffalo-style mayonnaise dressing. Kaitlin Roe, brand director for Kraft, said: “In today’s world, we know the kitchen can be daunting for at-home cooks as culture holds them to impossibly high standards. Kraft Sauces aims to show the world that you don’t have to be a professional chef to make delicious food that feels good." "With our new Creamy Sauces line, alongside our beloved existing offerings, Kraft Sauces brings restaurant-quality depth, tang and spice right to the refrigerator – empowering fans to be more adventurous in the kitchen.”

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