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Death Wish Coffee Co. is expanding its seasonal portfolio with the launch of White Chocolate Pistachio, a medium-roast coffee combining toasted pistachio and sweet white chocolate flavour notes.
The new blend is set to launch on 29 September, initially exclusively through the brand’s website. It is positioned around the continued popularity of pistachio flavour profiles and the demand for indulgent, seasonal coffee offerings.
Made with Certified Fair Trade arabica and robusta beans, White Chocolate Pistachio is described as having a smooth, low-acidity profile and contains no artificial flavours.
Sasha Auguste, chief marketing officer at Death Wish Coffee, said: “Pistachio profiles are exploding, but we weren't interested in making just another play-it-safe fall coffee. We built a blend that offers deep, cosy indulgence without compromising on our sustainably sourced standards or our signature smooth taste.”
The launch taps into the growing use of pistachio across food and beverage categories, with the ingredient increasingly moving beyond traditional confectionery and dessert applications.
White Chocolate Pistachio will be available in 9oz ground coffee bags priced at $13.99 through Death Wish Coffee’s website. The product is scheduled to roll out to major retailers and Amazon in 2027.
Death Wish Coffee says its range is available in more than 25,000 stores across the US. Its portfolio includes Dark Roast, Medium Roast, Espresso Roast, Light Roast and Valhalla Java, with its coffees made using Fair Trade and organic coffee.
