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Monster Energy is adding a globally inspired flavour to its ready-to-drink coffee portfolio with the launch of Java Monster Dubai Chocolate, set to arrive on shelves in October.

The new SKU combines coffee and cream with cocoa, pistachio and a crisp, phyllo-inspired note designed to evoke the increasingly popular Dubai-style chocolate profile. The flavour is paired with Monster Energy’s signature energy blend and delivers 200mg of caffeine per serving.

Jordi Gayola, CMO of the Americas at Monster Energy, said: “Dubai chocolate has a distinctive flavour, and the job was to capture it and make it unmistakably Java Monster. The result does both: the signature taste, with the coffee and cream experience Java fans expect.”

Java Monster Dubai Chocolate joins the brand’s existing ready-to-drink coffee range, which includes Mean Bean, Loca Moca and Salted Caramel.