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Lipton Ice Tea is expanding its flavoured iced tea line-up with the launch of a new Tropical variant, blending mango and passionfruit to tap into growing consumer demand for bold and exotic soft drink flavours.
Rolling out now across grocery and convenience channels, the new product is designed to bring additional flavour variety to the iced tea category while targeting younger consumers seeking vibrant taste profiles. The launch also aims to broaden consumption occasions for iced tea, from meal deals to at-home refreshment.
According to the brand, tropical flavours continue to perform strongly in the UK soft drinks market, providing an opportunity to extend the Lipton range beyond established variants such as peach.
Clare Brosnan, brand director – hydration at Carlsberg Britvic, said: "Lipton has always championed great-tasting flavours that give shoppers a truly refreshing experience, and Tropical is no exception. With the existing popularity of tropical flavours across the category already, we’re confident shoppers will love our latest addition.”
The new Lipton Ice Tea Tropical flavour will be available in several pack formats designed to capture different consumption occasions, including: 500ml bottle, 500ml price-marked pack and 1.25-litre bottle.
The company said the range is intended to support both on-the-go purchases, such as lunchtime meal deals, and at-home consumption with meals.
Lipton Ice Tea is produced and distributed in the UK by Carlsberg Britvic under licence from PepsiCo.
