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Lipton, part of the Carlsberg Britvic group, is entering the kombucha market with the launch of Lipton Kombucha in the UK.

Lipton offers a refreshing blend of kombucha with natural fruit flavours, its signature tea and light bubbles, creating a low-sugar, low-calorie drink made with naturally fermented tea.

The range is available in three flavour combinations: strawberry mint, raspberry and mango passionfruit.

According to research, the kombucha market has been growing rapidly and is now valued at £33 million, showing growth opportunities for retailers.

Ben Parker, VP sales off-trade at Carlsberg Britvic, said: “We know how popular the kombucha trend is and believe Lipton has created a product that can introduce even more people to the category and its benefits".

"As a brand, we are in a good position to grow an exciting category and we’re really looking forward to shoppers being able to try the flavours and for retailers to reap the current untapped rewards of stocking it.”