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Müller Yogurt & Desserts and sports nutrition brand Myprotein have expanded their collaboration with the launch of Müller x Myprotein Mixers, a new high-protein yogurt range designed to bring greater texture and flavour variety to the growing protein segment.
The new range combines high-protein yogurt with separate high-protein mix-ins, creating a dual-compartment format intended to deliver contrast in flavour and texture while maintaining strong nutritional credentials.
The products will launch initially in Morrisons this month, with additional retailers expected to follow.
The launch builds on the partnership between the two brands, which began in September 2024 and has already delivered strong performance in the chilled yogurt and potted dessert (CYPD) category.
According to Müller, the Müller x Myprotein range has recorded sales growth by value more than ten times higher than the wider CYPD market over the same period last year, highlighting continued consumer demand for protein-enriched dairy products.
The new Mixers range is aimed at consumers seeking functional nutrition combined with indulgent taste and texture, reflecting broader shifts in the protein category beyond traditional sports nutrition.
The Müller x Myprotein Mixers range will launch with three flavours: Banana Split with Chocolate Crunch, Strawberries & Cream with Vanilla Biscuits and Cookies & Cream with Cookie Crunch.
Each 140g pot contains 15g of protein and is low in fat, with a recommended retail price of £1.50.
Richard Williams, CEO of Müller Yogurt & Desserts, said: “Today’s protein shoppers want functional nutrition, but they’re not stopping there – they’re looking for products which provide added value and elevated benefits. With Mixers, we’re bringing new textures and flavour combinations into the protein fixture.”
Neil Mistry, CEO of THG Nutrition, which owns Myprotein, added: “Consumers still want the functional benefits of protein, but they also expect great taste and enjoyable formats. By combining Myprotein’s expertise in performance nutrition with Müller’s strength in dairy innovation, we’re bringing products to market that deliver both.”
The launch marks the latest step in the companies’ strategy to drive further growth in high-protein dairy and expand the reach of protein products among everyday consumers, as demand for functional yet indulgent chilled snacks continues to rise.
