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Unilever’s UK ice cream brand Magnum has introduced a new marbled ice cream stick range, Utopia, featuring what it describes as its ‘most indulgent and premium flavours yet’.

The range leverages a new ingredient marbling technology, offering a ‘truly multisensorial’ experience that features indulgent flavours swirled with multi-layer architecture and sauce. It is launching in two variants: Double Cherry and Double Hazelnut.

Double Cherry offers a combination of marbled berry-flavoured panna ice cream, drizzled in sour cherry coulis sauce and covered in the signature Magnum milk chocolate coating with crunchy, berry-flavoured sugar pieces.

Double Hazelnut swirls hazelnut and caramel almond ice creams within a salted hazelnut sauce, coated in thick white chocolate studded with salted caramelised hazelnut, almond and pistachio pieces.

Daniel Lythgo, brand manager at Magnum UK, said: “We know that successful innovation is key to excite shoppers and deliver category growth. With every launch we continue to push the boundaries of indulgence, and our new marbled ice cream paired with rich sauces and inclusions delivers just that. Magnum Utopia Double Cherry and Hazelnut offers consumers a unique bite and flavour experience each time.”

The launch follows last year’s ‘mood-inspired’ duo, Euphoria Pink Lemonade and Chill Blueberry Cookie, with the former being the UK’s top new product launch within the ice cream category in 2024 according to Nielsen data.

The Utopia bars are available at UK retailers for an RRP of £2.30 per 85ml bar, or £4.25 per multipack of three.