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Rafaela Sousa

Rafaela Sousa

18 November 2025

Mars launches new line-up of seasonal confectionery for 2025 holidays

Mars launches new line-up of seasonal confectionery for 2025 holidays

Mars has introduced several new limited-edition confectionery products for the 2025 holiday season across its M&M’s, Twix and Life Savers brands.


New products include:


  • M&M’s Winter Blend – a milk-chocolate edition featuring white and blue colours designed for winter-themed baking and gifting.

  • Twix Snowmen – a snowman-shaped bar combining cookie, caramel and milk chocolate.

  • Life Savers Gummies Holiday Shapes – gummies in seasonal designs such as stockings, snowmen and Santa hats.

Allison Miazga-Bedrick, VP seasonal marketing at Mars Wrigley North America, said: "Nothing says holiday cheer like sweet treats and classic movies, enjoyed with friends and family. Passing around M&M's Winter Blend during a holiday film or treating yourself to a Twix Snowmen while holiday shopping, makes the season cosier and more delicious."


Alongside the new launches, Mars is also returning several seasonal classics, including M&M’s Holiday Blend (red and green varieties), Snickers Trees, M&M’s Toasty Holiday Peanut and the Skittles Holiday Cane.


The 2025 Mars Wrigley seasonal range is available at retailers nationwide throughout the holiday period.

DSM | Leader
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