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Pringles has partnered with US restaurant chain Buffalo Wild Wings to launch a limited-edition range of crisps inspired by three of the chain’s signature sauces.
The collaboration, Pringles’ first flavour partnership with a national restaurant brand in more than five years, includes Parmesan Garlic, Medium Buffalo and Asian Zing varieties.
Parmesan Garlic combines aged parmesan and roasted garlic with Italian herbs, citrus notes and red spice. Medium Buffalo offers a blend of tangy Buffalo sauce, cayenne heat and a buttery finish, while Asian Zing pairs chilli peppers with rice vinegar, soy sauce and ginger.
Mauricio Jenkins, salty snacks brand and content lead at Pringles owner Mars Snacking North America, said: "When two brands that are synonymous with game day and flavour come together, fans expect something big. We've taken the unmistakable flavours people love from Buffalo Wild Wings and packed them into our iconic stackable crisps, creating a lineup that's made for every kickoff, watch party and tailgate."
Tristan Meline, brand president of Buffalo Wild Wings, added: "We're excited to partner with Pringles to bring Buffalo Wild Wings flavours to snack lovers in a whole new way. From game day to every day, these crisps capture the bold taste fans know and love from B-Dubs. It's a fun way to introduce new consumers to the brand and invite them to experience our legendary flavors firsthand."
The three products began rolling out at selected US retailers in July and will become available nationwide in September. Each can carries a suggested retail price of $2.69.







