Skittles adds dual-texture crunch with new Gummy Crystals candy

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Skittles is expanding its candy range with Gummy Crystals, a new product that combines a soft gummy centre with tangy, crunchy candy crystals.

Skittles Gummy Crystals will initially launch in two varieties: Original and Tropical Splash.

Original features Strawberry, Lemon, Grape, Orange and Green Apple flavours, while Tropical Splash combines Fruit Punch, Pink Lemonade, Mango Melon, Pineapple and Watermelon.

Both variants are designed around the contrast between the chewy gummy texture and a crunchy crystal coating, creating what Skittles describes as a “crunch in every bite”.

The launch reflects the growing role of texture in confectionery innovation, as brands look beyond flavour to create more distinctive eating experiences.

Ro Cheng, marketing vice president, Mars Snacking North America, said the product was developed in response to demand for “dynamic, multi-textured treats”, combining a soft gummy centre with a crunchy exterior.

The product joins Skittles Gummies, Skittles Gummies Fuego, Skittles POP'd and Skittles Littles, alongside the original chewy Skittles range.

Skittles Gummy Crystals will receive an initial digital-first launch, with consumers able to access the product exclusively through TikTok Shop from 2 November as part of a limited bundle.

The product is expected to reach select retailers later in the year, before a wider national rollout in the US in 2027.