The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Mars Chocolate Drinks and Treats (MCD&T) has launched a new variant of its Maltesers Biscuit line: Orange Maltesers Biscuit. Each biscuit has three "tangy orange, malty bobbles," covered in milk chocolate.  The latest addition builds on the success of original Maltesers Biscuits, which were launched in January 2020, and a mint variety that was unveiled in September. 

“With continued category growth, increasing sales of orange SKUs and the fun format of these malty biscuits,  we are confident that the launch of Orange Maltesers Biscuits will add incremental sales and increase household penetration for the range,” said Michelle Frost, general manager at MCD&T).  

Orange Maltesers Biscuits will be available in Tesco from April 25 2021. 

RRP £1.49 for 110g pack containing ten biscuits.