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McVitie’s is extending its popular Hobnobs portfolio with the launch of Hobnobs Oaty Crunch Creams.
The new range is available in two flavours – Milk Flavour and Chocolate Flavour – and features the brand’s signature oaty biscuits sandwiched around a smooth cream filling. The Milk Flavour variant offers a sweet, creamy centre, while the Chocolate Flavour delivers a rich, silky chocolate-style filling, both paired with Hobnobs’ characteristic crunchy texture.
The launch builds on the strong consumer affinity for Hobnobs, combining the established appeal of the core biscuit with an added layer of indulgence aimed at broadening usage occasions, from everyday tea breaks to sharing moments.
Bethan Ashman, brand manager at Pladis UK&I, commented: “The launch of our new Hobnobs Oaty Crunch Creams is an exciting moment for us. We’ve taken the classic Hobnobs oaty biscuit that people know and love, and paired it with a smooth, creamy centre to create something comfortingly familiar yet delightfully new. They’re perfect for tea breaks or for sharing with family and friends whenever consumers are looking for something delicious.”
McVitie’s Hobnobs Oaty Crunch Creams began rolling out across major UK retailers from 30 March. The product is available in a 100g pack with a recommended retail price of £1, positioning it as an accessible premium treat within the everyday biscuit category.
