The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Pladis-owned McVitie's is expanding its iconic Jaffa Cakes portfolio with the introduction of a new mango-flavoured variant.
The new Jaffa Mango variant reimagines the classic format by replacing the traditional orange centre with a mango-flavoured jelly layer.
The product retains the brand’s signature structure, a light sponge base topped with a fruit filling and coated in crackly dark chocolate, while introducing a sweeter, more tropical taste profile designed to appeal to consumers seeking novelty and indulgence.
According to Pladis, the launch is driven by growing consumer interest in exotic and fruit-forward flavours across the snacking aisle. Mango, in particular, has seen increasing popularity in both beverages and confectionery, reflecting broader global taste influences shaping UK product development.
Russell Smith, marketing manager at Pladis UK & Ireland, said: "Jaffa Cakes Mango flavour is the ideal feel-good bite for anyone craving a tropical vibe in their day. Jaffa Cakes Mango flavour is our way of keeping things fun, staying ahead of the flavour curve, and offering a playful new way to enjoy a British classic. The new launch is set to become a cult-worthy favourite.”
The product is rolling out nationwide across major supermarket chains with a recommended retail price of £1.50 per 10-pack.
