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Global snacking company Pladis has launched a new limited-edition flavour for its popular McVitie’s Jaffa Cakes: Hot Honey. This innovative variant combines the sweetness of honey with a hint of chilli heat, enveloped in a jelly layer atop a light sponge cake and coated in the signature dark chocolate.

The introduction of Hot Honey follows the successful release of McVitie’s Jaffa Cola Bottle, reflecting a broader trend in the food industry where consumers increasingly seek unique flavour combinations.

Jessica Woolfrey, marketing manager for Pladis UK&I, noted that the 'swicy'e trend – melding sweet and spicy flavours – has gained significant traction globally, particularly among younger demographics who are active on social media.

“This launch builds on the success of our previous limited edition and taps into the growing appetite for innovative flavours,” Woolfrey said. The Hot Honey flavour is positioned as a response to consumer demand for exciting new taste experiences, aiming to attract attention and drive sales in a competitive snacking market.

Currently available at Asda, the Hot Honey Jaffa Cakes will soon be rolled out to additional retailers, including wholesale depots and convenience stores, with a recommended retail price of £1.50.