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7Up, part of the Keurig Dr Pepper brand portfolio, has unveiled its first brand evolution in more than 15 years, centred around a lime-led reformulation in the US.

7Up Lime Lemon is a new lime-forward formula for the soft drink, designed to strengthen the brand’s distinctiveness and appeal within a traditionally lemon-led carbonated soft drink segment.

The reformulation will bring the lime-forward flavour profile to 7Up Regular, 7Up Zero Sugar, Cherry 7Up and Cherry 7Up Zero Sugar, rolling out nationwide from mid-August alongside a new visual identity.

According to Keurig Dr Pepper’s State of Beverages 2026 trend report, 72% of Gen Alpha and Gen Z consumers gravitate toward citrus-forward flavours, while 64% prefer bold, intense taste experiences.

This research fuelled 7Up’s new flavour refresh, aiming to cater to the growing number of younger consumers seeking bold flavour and ‘personality’ from their soft drinks.

Drew Panayiotou, chief marketing and innovation officer at Keurig Dr Pepper, said: “This is a bold reinvention of one of America’s most iconic soda brands for a new generation of consumers – starting with the flavour itself”.

“7Up has an incredible legacy, but by giving lime the spotlight, we’re rewriting the rules of the lemon lime category. We are transforming a beloved heritage brand into a modern disruptor – delivering a sharper visual identity, a more refreshing taste experience and a distinct position that attracts new users and deepens brand loyalty.”