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US better-for-you baking brand Miss Jones Baking Co has announced the launch of a new line of reduced-sugar baking mixes.

Everyday Delicious mixes are made with 100% whole grains and Miss Jones’s SmartSugar – a blend of sugar, chicory root, tapioca and monkfruit that is said to reduce sugar by 50% without any artificial sweeteners or sugar alcohols.

The new line features five variants: Monster Cookie Mix, Chocolate Chip Cookie Mix, Fudgy Brownie Mix, Blueberry Muffin & Bread Mix, and Banana Bread & Muffin Mix.

“Since founding Miss Jones Baking Co, we have always strived to innovate and make delicious treats we know and love better for you without sacrificing taste,” said Sarah Jones, founder and CEO of Miss Jones Baking Co.

“We all want to have our cake and eat it too (literally), but without the guilt. I've crafted each of our new mixes with more of what you want and less of what you don't so you can enjoy what you bake knowing it's tasty and nutritious to the last bite.”

Everyday Delicious mixes are available to purchase via the brand’s website and on Amazon, as well as at Kroger and Whole Foods Market for $4.99.