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UK-based functional beverage brand Moju has expanded its range of immunity shots with the new Honey Lemon variant.

Launching into the brand’s Immunity Blends porfolio, the Honey Lemon 420ml Dosing Bottle joins Moju’s other multi-serve health shot offerings.

It aims to deliver a fresh twist on the familiar ginger, honey and lemon combination, a go-to remedy for many British consumers during the winter cold and flu season. Moju said its latest variety offers a more approachable ‘slow-burn soother’.

Fresh peruvian ginger is combined with zesty lemon and soothing honey in a blend designed to deliver both flavour and functionality. It can be shot straight for a spicy yet sweet kick, or diluted with hot water for a more warming option. This dual functionality responds to consumer feedback – Moju revealed that 75% of panellists in its research said they would be very likely to dilute with hot water as a soother.

Like Moju’s other offerings, Honey Lemon is crafted in small batches and made with cold-pressed ingredients. Each 60ml shot delivers a natural source of vitamin C and the NHS-recommended daily intake of 10μg of vitamin D3, suitable for both the colder months and year-round immunity support.

Amid growing interest in functional shots, Moju said it identified an opportunity to target consumers who were ‘intrigued’ by its ginger shots but ‘hesitant’ about their heat. Honey Lemon hits two out of five on Moju’s ‘spice-o-meter,’ providing a ‘smoother entry point’ for these shoppers.

Rich Goldsmith, CEO and co-founder of Moju, said: “At Moju, we’re driven by the belief that nature provides the most powerful and effective ways to power a healthy lifestyle. Our mission is to harness these potent and nutritious ingredients delivering them in bold, uncompromising, yet convenient ways.”

He added: “With Honey Lemon, we’re excited to reimagine something familiar and nostalgic with a fresh, natural and punchy Moju twist that can be easily incorporated into your daily routine, either shotted straight for a morning boost or mixed into warm water and sipped hot for a soothing kick.”

The new Honey Lemon variant will be available exclusively at Sainsbury’s and via Moju’s website from today (8 October 2025) with an RRP of £5.95.