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Molson Coors Beverage Company has appointed Simon Kerry as managing director of its Western Europe division, effective from 24 February 2025.

Kerry takes over from Phil Whitehead, who became president and chief executive officer of the international brewer’s EMEA and APAC division last month (January 2025). Kerry has been with the company for 13 years, formerly finance director for the UK and Ireland before becoming EMEA and APAC chief finance officer in 2019.

Whitehead said that Kerry knows Molson Coors’ local and international business very well, adding that he has been an “instrumental part” of the group’s performance.

He commented: “He has the drive and vision required for the next stage of our journey and the continued evolution of our brand portfolio. A great leader and passionate ambassador for our wider beer and hospitality industry, I can think of no one better to take us forward from here.”

Commenting on his new role, Kerry said: “What this business has achieved over the past few years, particularly coming out of the pandemic and rebuilding in a very volatile economic environment, is a testament to the passion and commitment of our people and the strength of our brands. I feel privileged to take on this role and to have the opportunity to lead this business through its next chapter.”