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Nestlé Professional has expanded its out-of-home bakery offering with a new range of branded muffins, developed in partnership with Cherrytree Bakery and now core listed through Sysco/Brakes.

The new range features three muffin variants inspired by Nestlé confectionery brands: Aero, Rolo and Munchies, targeting growing consumer demand for familiar branded bakery products within foodservice.

According to Nestlé Professional, 63% of consumers in the UK and Ireland are more likely to purchase sweet bakery products featuring a recognised brand, with Nestlé brands generating particularly strong interest. The launch comes as the UK sweet bakery market reaches an estimated value of £2.8 billion, presenting opportunities for operators to drive incremental sales through premium bakery formats.

Kate Alexander, head of food & commercial channels at Nestlé Professional UK & Ireland, said: “Branded sweet bakery continues to be a strong driver of growth out-of-home, giving operators a simple way to elevate their offer while meeting clear consumer demand for familiarity and quality.”

The muffins are designed to cater to multiple consumption occasions.

Alexander continued: “This range has been designed to combine the strength of well-loved Nestlé brands with the convenience and consistency operators need, helping them deliver standout bakery options with minimal effort and maximum impact.”

Available through Brakes, the products feature a thaw-and-serve format intended to reduce waste and improve operational flexibility.