The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Nestlé has announced the launch of Very Berry Cheerios, providing a fruity twist on its popular O-shaped breakfast cereal.
The crunchy cereal rings are made from a combination of oats, wheat and barley, blended with real berry puree for a fruity flavour.
In addition to being high in fibre from the oats, wheat and barley, the cereals provide a source of seven vitamins, plus calcium and iron, and contain no artificial colours or flavours.
The NPD marks Cheerios’ first new product launch in nearly three years. Sarah Fordy, Nestlé Cereals’ head of marketing, said: “We wanted to bring something fresh and fun to breakfast – something that creates a cheerful start to the day with a taste the whole family loves and nutrition parents feel good about”.
Very Berry Cheerios are rolling out at selected supermarkets across the UK now.
