The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Plant-based and free-from chocolate brand Nomo has launched two brand-new chocolate bar varieties into UK supermarkets: Salted Popcorn and Birthday Cake.

The Salted Popcorn bar, in a convenient 32g size, features smooth dairy-free chocolate filled with roasted corn pieces and a hint of sea salt, creating a sweet and salty flavour combination.

In celebration of the brand's sixth birthday this month, a new Birthday Cake bar will also be launching, available in a larger 127g format. It features a vanilla birthday cake-flavoured filling and sprinkles, designed to provide an inclusive option for sharing or gifting.

In addition to the two new bars, Nomo's Cookie Dough bar has also launched in a smaller, 32g snackable bar, joining the larger version in the brand's portfolio. It features a soft, crumbly cookie dough filling, reflecting continued strong demand for cookie dough chocolate – a category growing +47% in value year-on-year.

Nomo said that its Cookie Dough line alone is worth £3.76 million, having grown 26% in sales year-on-year, and holding a 47% value share of the total cookie dough chocolate segment.

Tara Stevens, senior brand manager at NOMO, said: “Consumer insight is at the heart of everything we do and these new flavours are bold, fun and full of personality – perfect for our ever-growing base of fans looking for treats that fit their lifestyle. Our new flavours are ideal for everyday snacking but also everything from movie nights to birthday celebrations – moments that everyone can enjoy together, regardless of dietary needs.”

All of Nomo's bars are completely plant-based and free from dairy, gluten, egg and nuts. The bars are available at UK supermarkets now.