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Orgain has introduced a new ready-to-drink (RTD) protein shake made with ultra-filtered A2 milk, targeting consumers seeking high-protein beverages that may offer improved digestibility compared with conventional dairy protein drinks.

The new A2 30g Protein Shake is launching in a Creamy Chocolate flavour and delivers 30g of complete protein per serving, including all nine essential amino acids and 3g of leucine to support muscle health.

The launch reflects growing innovation within the functional beverage category, where manufacturers are increasingly combining high-protein formulations with digestive health benefits to meet evolving consumer demand.

Unlike conventional milk, the shake is produced using A2 milk sourced from cows that naturally produce only the A2 beta-casein protein. According to Orgain, this may make the product easier to digest for some consumers than protein drinks made with regular dairy milk.

The beverage also offers a lower-calorie nutritional profile, containing 160 calories and 2g of sugar per serving. In addition to its protein content, the shake provides calcium and vitamins A and D to support bone health.

Orgain has positioned the product as an on-the-go nutrition solution for active consumers, while also responding to demand for products with simplified ingredient lists.

The shake is lactose-free, gluten-free and carrageenan-free, and contains no added sugar, artificial flavours, soy ingredients, sucralose or added hormones.