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Bone broth brand Freja has launched a new Bone Broth Shake product line, offering a convenient and nutritious way for consumers to enjoy the benefits of bone broth.

The new shakes, available in four flavours – Raw Cacao, Vanilla Bean, Wild Strawberry and Unflavored – are made with simple, 100% natural, whole-food ingredients and packed with protein and collagen.

Jess Leather, Freja's co-founder, said: "It really is the first of its kind – and so much more than just a protein powder. It's gut-friendly, packed with feel-good nutrition and we promise you won't taste the broth!"

Each 25g serving of the Freja Bone Broth Shake contains up to 21g of collagen and 23g of protein, making it a versatile product that can replace a protein shake, collagen supplement and electrolyte powder.

The drinks are also low in calories, gluten-free, dairy-free and free from refined sugar, artificial additives and highly processed sweeteners.

Freja, founded by Leather and her husband Ed Armitage in March 2020, has seen significant growth, expanding 200% year-over-year and selling 1.3 million units of bone broth.

The brand's recent launch on Ocado has made it one of the top 20 best-selling ambient food products on the platform.

"We've been working hard on the recipe for a while, wanting to offer consumers an alternative way to enjoy the nutritional benefits of bone broth," Leather added.

"Whether you're on a specific diet or just trying to cut down on processed foods, the Freja Bone Broth Shake is the perfect partner, offering a healthy, convenient and delicious way to incorporate the ingredient in everyday eating."

The new Bone Broth Shake range will be available on the Freja website and Amazon now, with a recommended retail price of £27.99 for a 300g (12-serving) container.

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