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Premier Foods’ Oxo stocks brand has unveiled several new lines this month: Bone Broth, Signature Ready-to-Use Stock, and Stock Powder.

The Bone Broth products are made using British meat and bones, launched as bone broth continues to grow in popularity in the UK following rapid growth in the US. Bone broth accounted for more than 10% of sales in the ambient stock category in the States during 2024, according to Kantar data.

Oxo’s venture into this trending space aims to appeal to customers seeking more nourishing benefits from their meal choices. The chicken bone broth contains 15g of protein and 5g of collagen per pack, while the beef bone broth has 18g of protein and 12g of collagen.

Both flavours are made with natural ingredients and no preservatives, designed to provide rich, wholesome flavour alongside wellness benefits. They can be used to add depth as a base for soups, ramens and risottos, as well as on their own as a warming drink. They are available in resealable packages, designed for easy pouring.

Oxo’s new Signature Ready-to-Use Stocks have been slowly simmered for up to 15 hours, extracting deep flavours that can be poured into a dish to enhance everyday meals such as gravies, pies, ragus and ramens. They are available in chicken, beef, and vegetable flavours, also launching in the resealable format for flexibility and ease.

Finally, Oxo describes its Stock Powder line as a ‘category-first’ proposition, with the brand identifying a gap in the market for multifunctional offerings that provide great taste as well as effectively thickening dishes like soups. It is launching in three varieties: chicken and herb, garden vegetable, and mediterranean vegetable. The products come in a fully recyclable drum, made from 55% recycled content.

Mark Alldred, senior global marketing director of flavours and seasonings, said: “At Oxo, our vision is to keep evolving our range to meet the needs of modern consumers, ensuring it remains a must-stock in every kitchen. Our three new launches use quality ingredients to add delicious flavours that elevate a wide array of meals and provide nutritional benefits.”

The new lines will be available in selected retailers from 13 October 2025.