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Campbell Soup Company-owned brand Pace has expanded its Trailblazer Series with the launch of Balsamic Strawberry Jalapeño Salsa, a new flavour designed to tap into growing demand for more adventurous salsa varieties.

The new salsa combines balsamic vinegar, strawberry and jalapeño, bringing together sweet, savoury and spicy flavour notes. It is positioned for use as a dip, topping or entertaining option during the summer season.

The product joins the Pace Trailblazer Series, a line focused on more unexpected salsa pairings aimed at attracting younger millennial consumers to the category.

According to Mintel data cited by the brand, 41% of consumers are buying more adventurous salsa flavours, while 36% are seeking more unusual flavour combinations, such as strawberry and balsamic. Pace also pointed to consumer interest in balsamic and strawberry, at 68% and 71% respectively, as supporting factors behind the launch.

Pace Trailblazer Balsamic Strawberry Jalapeño Salsa is available now nationwide in the US for a suggested retail price of $3.69.