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News Desk

News Desk

18 March 2019

Passion fruit gin: Scotland’s Boë Gin debuts ‘tropical’ new flavour

Passion fruit gin: Scotland’s Boë Gin debuts ‘tropical’ new flavour

Scotland-based Boë Gin aims to add a tropical dimension to its portfolio with the launch of Boë Passion Gin.


The 41.5% ABV spirit blends the citrus peel and spice of Boë’s Scottish London Dry Gin with a kick of passion fruit. The firm said the beverage is suitable for cocktails or simply served over ice with tonic and a twist of orange.

Designed to stand out from the crowd, a tapered glass bottle features a botanist-style etched illustration of the gin’s signature ingredient, the passion fruit plant and flower, offset against the yellow of the Boë Passion Gin itself.


Founded in 2007, Boë Gin claims to have built a loyal following among consumers and mixologists. Sales have been strong following the release of Boë Violet Gin 18 months ago.


Andrew Richardson, director of Boë Gin, said: “The overwhelming response to Boë Violet was a gear change for us, and our master distiller has worked hard to create a new product that is both amazing to look at and delicious to sip. With passion fruit a popular flavour in cocktails such as a pornstar martini, it just made sense for us to create gin with the fruit.


“Boë Passion Gin delivers on the authentic brave flavours, sensational aroma and vibrant colours that our customers expect and proactively seek out. By bringing a tropical, floral element to the spiced warmth and fresh orange zest characteristics associated with Boë Gin, we have created a striking new flavour profile in the Boë Gin family.”


Having focused on growing the brand organically in recent years, Boë said the latest release will be a central element of its new UK sales and marketing strategy. Plans are underway to build the brand in the on and off trade this summer, particularly around London.


Boë Gin is now available in the UK with a recommended retail price of £29.99 per 70cl bottle. Boë also makes a range of gin liqueurs: Boë Peach and Hibiscus, Boë Scottish Bramble, and Boë Spiced Orange.

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