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Pernod Ricard has announced the sale of its international strategic wine brands to Australian Wine Holdco, a consortium of international institutional investors and owner of Accolade Wines.

The move, part of Pernod Ricard's strategy to enhance its premiumisation efforts, will allow the company to focus more resources on its portfolio of premium international spirits and champagne brands that drive the growth of its business. This decision aligns with the company’s commitment to delivering sustainable value for shareholders, employees, clients and partners.

The sale includes well-established wine brands produced by Pernod Ricard Winemakers, such as Jacob’s Creek, Orlando and St Hugo from Australia, Stoneleigh, Brancott Estate and Church Road from New Zealand, and Campo Viejo, Ysios, Tarsus and Azpilicueta from Spain. These brands collectively account for over 10 million 9-litre cases annually and operate across seven wineries, encompassing vineyard-to-bottle production.

Through this transaction, Pernod Ricard will transfer its wine division to a globally scaled player dedicated exclusively to the wine industry. This strategic move is expected to provide Pernod Ricard's wine brands with the focused attention needed to maximise their potential, strengthen their market position and capitalise on new global opportunities.

The deal is expected to be completed in the second half of 2025, pending customary closing conditions and regulatory approvals.

Top image: © Pernod Ricard Winemakers

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