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UK plant-based brand Plenish has expanded into the fast-growing protein category with the launch of its first-ever clean-label protein powders.

The new Clean Protein line is available in two variants, Madagascan Vanilla and Cocoa & Sea Salt, each formulated with just seven naturally sourced ingredients.

Delivering 20g of protein per serving alongside a source of fibre, the powders are free from artificial flavours, sweeteners, preservatives and additives, aligning with increasing consumer demand for simplified, transparent formulations.

The pea protein-based blends provide a complete amino acid profile, positioning the products as a functional yet accessible option for consumers seeking both protein intake and digestive health benefits without compromising on taste or texture.

The launch comes as the global plant-based protein market continues to expand, with projections estimating it will reach approximately $35bn by 2030. In the UK, demand is being driven by consumers prioritising both protein and fibre, with around two-thirds actively seeking fibre-enriched options in their diets.

Russell Goldman, managing director of breakthrough brands at Carlsberg Britvic, said: “Today’s consumers are looking for products that deliver multiple health benefits while keeping ingredients simple. With Clean Protein, we’re offering a solution that supports protein goals, includes added fibre, and maintains the great taste Plenish is known for.”

This move represents Plenish’s debut in the protein powder segment and signals broader ambitions to compete in the wellness and functional nutrition space. The products will launch direct-to-consumer via the brand’s website from 20 April, followed by an Amazon rollout on 27 April, with an RRP of £45 for 30 servings.