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Kellanova has expanded its Pop-Tarts portfolio with the launch of its first crunchy snack, named Crunchy Poppers. Available in two flavours – frosted strawberry crunch and frosted brownie crunch – the new product is described as a "pop-in-your-mouth twist on Pop-Tarts" with a crunchy exterior, frosting and sprinkles.

Heidi Ray, senior director of marketing at Pop-Tarts, said: "For over 60 years, Pop-Tarts fans have included our iconic toaster pastries into their morning routines, and we wanted to give our fans even more occasions to enjoy the brand… just with a little more crunch". "In a sea of salty snack offerings, Pop-Tarts Crunchy Poppers are the ultimate munching experience to satisfy our fans' sweet and crunchy cravings, anytime and anywhere." Pop-Tarts Crunchy Poppers will be available nationwide this month with an SRP of $3.99 for a five-count box and $6.59 for a ten-count box.