top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Leah Smith

Leah Smith

20 May 2025

PopWorks and Malibu partner on limited-edition piña colada-flavoured snacks

PopWorks and Malibu partner on limited-edition piña colada-flavoured snacks

PepsiCo's PopWorks snack brand has teamed up with Malibu to launch a new limited-edition popped corn snack inspired by the piña colada cocktail.


The snacks feature PopWorks' classic crunchy, puffy popped corn triangles with a seasoning inspired by the pineapple and coconut flavours of the classic cocktail favourite. Though developed in collaboration with the rum-based coconut liqueur brand, the snacks do not contain alcohol and provide 81 kcal per 85g pack.


With a launch timed to coincide with summer, it comes as research shows piña coladas are a favourite summer cocktail among Brits. With more than half of Brits (54%) finding the cocktail flavour reminds them of being on holiday, the new popped corn snack aims to bring exotic summer flavours into a bite-sized, convenient snacking format.



Gui Pascuilli, head of culture and partnership at Malibu, said: “At Malibu, we love inspiring people to enjoy their time off in unexpected ways. That’s why we’ve teamed up with PopWorks to launch a new snack: a popped corn snack combining PopWorks' crunch with the tropical flavour of a Malibu piña colada."


"Non-alcoholic and full of good vibes, it brings the holiday mindset to you, wherever you are. It’s bold, playful, and we hope consumers love it as much as we do."

ADM Corporate | Leaderboard | Feb 2025
bottom of page